PORTS 1961, ON THE BUND, SHANGHAI

BRANDING –     The client asked for the Ports1961 Shanghai Store to be the Flagship which expresses the new house style for the other stores. Our concept for the Flagship Store was inspired by fashion itself, the construction and de-construction of a clothing piece, with its outer shell and lining. We took the concept of a LINER and introduced a silvery RECYCLED wood liner for the space, a 3d robotically milled surface that intelligently incorporates all functionality for the space and forms a calm backdrop for the Ports 1961 collection.

 CONCEPT -       The almost archaic looking recycled wood liner innocently integrates all SMART technologies such as the AC and sound systems and also adjusts its shape to incorporate niches for accessories. A 3d milled platform transitions the wall into the floor and forms a base for the larger accessories. We combined this flowing wood liner with large elements in the middle of the space, finished with a pearly surface. This forms a more gallery exhibit-like area that showcases the highlights of the Ports1961 HAUTE COUTURE collection.  Built-in TV-mirrors showcase the latest fashion shows in Paris, Milan and New York. The large pearly elements also wrap around built-in felt seating and delicate custom-poured chrome nickel tables, which jut out from the surface to showcase smaller accessories. Mannequin bodies are suspended above and are slowly rotating, revealing the clothing from all angles, while recessed lighting from above and below emphasizes these almost hypnotic movements.

ELEMENTS -      Archi-Tectonics design thus incorporates a series of elements as a house style for the stores worldwide. We developed the suspended mannequin: ‘sculpted bodies’, we designed chrome-nickel tables and free standing clothing racks. We introduced the concept of recycling as an important “local” factor, to be specifically defined by each particular location. Recessed and indirect LED lighting is used to enhance the space’s soft geometry. Recessed spotlights showcase the fashion in fields of color and light. The final effect is a rich, warm environment that delivers maximum dramatic impact to a fluidly connected space with a strong individual feel.

 

 

INFO

Client: Ports 1961

Project Type: High end fashion

Location: Shanghai, China

Area: 2,750 sf // 255 m2

Status: Completed 2011

Design: Archi-Tectonics

Principal in charge: Winka Dubbeldam

Project Leader:  David Barr

Archi-Tectonics Team: Thomas Barry, Hiroyuki Miki, David Schragger, Hira Sabuhi, Victor Ortega

 


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