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This exhibition introduces the research and bottom-up scenario’s developed by the office of Winka Dubbeldam, Archi-Tectonics, NY. They recognized that traditional planning in the fast growing Latin American countries collapse under political corruption and inconsistency. Top down Urban planning is no longer a valid proposal here, so a bottom up scenario based model is created instead. Rodrigo Nino of Prodigy Network, was the initiator and creator of this bottom up approach, sponsored by BD Promotores, he invited Archi-Tectonics to be the lead architect, to create not only a team of experts, but to fulfill these demands by using the newly generated knowledge in urban design strategies, participatory processes, and smart application of digital and virtual processes. Archi-Tectonics is cooperating with important innovators such as Gary hack, an Urban Planner responsible for Manhattan’s WTC area and West Side development, PSFK, an English trend research group and crowd sourcing expert and Nima Abbasi of Syndicate Media to assist Rodrigo in the creation of the crowdsourcing platform, and the realtime dialogue with the people of Bogota.

Basis for the development of this initiative was the awareness of new circumstances. Latin America is experiencing a dramatic surge of its middle class. In just a decade, the proportion of people in Latin America with a daily per capita income between $10 and $50 a day went from around one-fifth to one-third. For the first time in history, there are as many people in the middle class as there are in moderate poverty. This destroys our romantic view on Latin America, as a region of poverty, corruption and inequality, a region that needs Western support and care. The change from the third world developing countries into developed regions with higher levels of education, rising incomes, booming economies & trade, caused the massive growth of the middle class.

This new middle class now has a much better vehicle to help create their city and their wealth. The recent initiative by Rodrigo Nino of Prodigy Network, “My Ideal City." The result is a communication tool called "ProdigyCrowd“. This online platform is an instrument where all people in Bogota help to create their city by interacting in proposals made for their Downtown in crowd sourcing, thus impacting design through real time interaction and direct feedback. Once the different initiatives are defined, the process is completed by the population crowd funding it's own initiatives. A first example for the success of this new model is BD Bacatá, a project developed by BD Promotores, where Prodigy Network has brought together more than 3,500 investors, who have invested more than 200 million dollars, making it the largest skyscraper in Colombia's history and the world record in crowd funding.

“My Ideal City” goals far exceed the city limits of Bogota, in fact the campaign aims to inspire a global discussion of the needs and wants of the next generation of urban dwellers and has recruited top thought leaders of industry to help create and build this city of tomorrow, built by the people of today.

The exhibition shows research and proposals from the "Ideal City“ Bogota and will give an insight to these innovative strategies in urban planning that could serve as a new start in the development of urban planning processes in the Third World.


Year: Invited exhibition 2013
Location: Berlin, Germany
Client: AEDES Exhibition Hall
Project Type: Invited Solo Exhibition
Design Team: Principal in charge: Winka Dubbeldam, Assoc. AIA | Project Leader: Avra Tomara | Archi-Tectonics Team: Mithila Poojari, Fernando Herrera, Joe Arndt, Takanori Mizutani, Helena Yun, Jang Hee Cho, Miguel Lantigua
Photography: Erick Ouwerwork