Measuring 24,000 sf (2,200 m²), this Duggal media center occupies the ground floor of a historic landmark building in Chelsea, New York. The main level spans 18,000 sf, paired with a newly added 6,000 sf mezzanine that elevates creative and administrative zones above production areas.
Housing marketing and sales offices, a digital imaging hub, production workshops, and mounting and laminating stations, the headquarters preserves original cast-iron columns to accentuate the space’s lofty ceiling height. These heritage elements dialogue with the raw, exposed concrete mezzanine, where every surface serves as a functional interface.