This 2,750 sf Ports 1961 flagship retail store in Shanghai’s Bund embraces the district’s art deco heritage and port history. The design recycles wood from a demolished historic Chinese house, CNC-milled into a fluid ship hull-inspired display system that integrates HVAC, lighting, and sound technology. Rough wood walls surround soft, glowing pearly white interior volumes, creating a gallery-like atmosphere. Suspended mannequins rotate in response to customer movement, revealing clothing from multiple angles and accentuated by recessed lighting from above and below. Indirect LED lighting and concealed coves further emphasize the fluid geometry, creating a dramatic spatial contrast throughout the store. The design embodies local history while offering scalable brand elements for global rollout, forming a cohesive brand system.